Facebook say: High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.
In the coming weeks, marketers will have access to millions of images from the Shutterstock library — at no additional cost. Shutterstock’s images are commercially licensed and available for use in all Facebook ad formats. Thanks to Shutterstock’s API and search capabilities, these images will be fully searchable and accessible directly within Facebook’s ad creation tool.
Shutterstock say: “Businesses of all sizes need compelling, high-quality imagery in order to compete and to communicate with their audiences,” said Shutterstock’s founder and CEO Jon Oringer. “We’re working with Facebook to make it easier than ever for them to do just that.”
How it works:
• Businesses will be able to search and choose from millions of Shutterstock images directly within Facebook’s ad creation tool
• Advertisers can use up to six images at a time when creating a group of ads, to determine which images perform the best
• Advertisers can seamlessly use Shutterstock images in any ad created using Facebook’s Ad Create tool, including News Feed, Mobile and Desktop units
• Access to Shutterstock imagery will be included at no additional cost to advertisers, while Shutterstock image contributors will receive royalties each time an image is licensed on the platform
“Shutterstock has a massive image library, and accessing their API allows Facebook to provide this library to our advertisers,” said Blake Williams, Product Manager for Facebook Ad Creation. “This integration is especially important for small and medium-sized businesses who may not have the time or resources to acquire creative images for their marketing initiatives.”