Launching early 2014 photo agency AFP and Hupu Sports Media Co. are to launch a Chinese language sports service in China.
AFP will provide stories, photos, videos and graphics to Hupu, which will deliver a selection of the agency’s production along with its own content through a dedicated website and mobile applications.
Shanghai-based Hupu, a private company, has an existing website which provides domestic and international sports news to its Chinese audience.
“I look forward to bringing AFP’s content to China in coming years. It will be good for both sides,” Hupu Chief Executive Shawn Cheng said.
“Sports is one of the major sectors that we want to cover, and to improve the quality and quantity of our coverage,” AFP chairman and chief executive Emmanuel Hoog said, adding that sport comprised more than 25 per cent of the agency’s text production and 50 per cent of its photo output.
“I’m very happy our production will be seen by more and more people in China,” Hoog added at a signing ceremony in Shanghai on Sunday.