As promised by Gary Shenk in a PAN interview last month…
From their presser: ‘Corbis Entertainment, the world’s leading end-to-end solution for branded integration, celebrity content, and rights and music clearances, announced today that the company has been renamed to Branded Entertainment Network (BEN). The corporate rebranding reflects the evolution of the company, and its vision to connect global brands to consumers through the power of popular entertainment.’
Here’s how they celebrated – in BEN office Los Angeles – below
and New York – below
above – the Plaid office
above – every office appears to have cake …this lucky cake bagged a selfie with BEN boss Gary Shenk!
Best close up cake shot by Ellie Brown
The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.