Getty Images announced on Sept 1 they would be dropping photo commissions by their Getty Reportage office and backing a new photo agency for their commercial assignments called Verbatim – to be run by Aidan Sullivan.
“Today, brands have to work harder than ever to keep consumers engaged. Millennials, in particular, are searching for compelling authentic imagery and who could be better equipped to create this than experienced photojournalists,” said Aidan Sullivan, CEO, Verbatim.
“We increasingly see brands requesting our photojournalists for commercial assignments. Through Verbatim, our remarkable visual storytellers and their unique skills are available to brands who are looking to create powerful, compelling and authentic narratives to illustrate their own story.”
• Getty Images Reportage will continue to be an integral part of the Getty Images offering, with editorial content remaining available to customers through syndication and archival distribution.