Hamburg based visual content group ddp has announced the acquisition of Food Centrale, ‘one of Germany’s most renowned producers of high-quality photo and video content on the topics of cooking, eating and enjoyment.’
This delicious purchase will sit with ddp’s Picture Press agency.
ddp Managing Director Katharina Doerk told PAN: “The exclusive contents of the Food Centrale complement the ddp group’s range of first-class food content in an outstanding way. As food specialists, we can now offer our customers from marketing, advertising, online media, nutrition guides or calendar and book publishers an even larger portfolio.”
Food Centrale Agency Managing Director Helen Hagge told PAN: “In its long history with its passion for good food and great photos, Food Centrale has developed into a constant in the industry. We are delighted that this wonderful material has now found a new home in the ddp Group. We have thus created the opportunity to concentrate entirely on our agency work: The Food Centrale continues to produce the perfect food-related content, from photo and video production to event planning and brand consulting. We are convinced that first-class food deserves first-class staging”.
•Food Centrale Licensing also offers complete food features: special recipes from outstanding chefs to matched with cracking photography.