UK based news group SWNS has acquired picture and video agency PinPep Media bringing it together with consumer agency 72Point and its other brands.
PinPep was co-founded by photo licensing industry vet James Pinniger in 2017 who has held senior roles at Action Images, Thomson Reuters, Colorsport and REX Shutterstock. James is MD at the agency while his co-founder Joe Pepler is Creative Director.
James told PAN: ”As soon as we started talking to Chris and his team at 72Point it was clear that they shared our vision and understood the importance of working closely with brands to create high- quality visual content for successful PR campaigns. We’ve always had ambitious plans for PinPep, and it quickly became clear that joining with 72Point would allow us to accelerate the growth of the business and tackle even more exciting projects. We are relishing the opportunity to work as part of this highly creative team, and can’t wait to get cracking.”
• The PinPep brand name will remain and James and Joe will join 72point as Head of Visual and Creative Director respectively.
Chris Pharo, 72Point’s Managing Director said: ”I have long admired PinPep’s work and as we build out our range of creative services, joining forces with James and Joe, with their vast knowledge of
the power of pictures and video in bringing PR campaigns to life, was a no brainer. 72Point is regularly commissioned to handle words, video and distribution only to find Joe, or another great PinPep photographer on the same assignment. Now we are one team and I’m really excited to see what the future holds.”