The Financial Times announced a strategic partnership and licensing agreement with OpenAI, a leader in artificial intelligence research and deployment, to enhance ChatGPT with attributed content, help improve its models’ usefulness by incorporating FT journalism, and collaborate on developing new AI products and features for FT readers.
Through the partnership, ChatGPT users will be able to see select attributed summaries, quotes and links to FT journalism in response to relevant queries.
In addition, the FT became a customer of ChatGPT Enterprise earlier this year, purchasing access for all FT employees to ensure its teams are well-versed in the technology and can benefit from the creativity and productivity gains made possible by OpenAI’s tools.
“This is an important agreement in a number of respects,” said FT Group CEO John Ridding. “It recognises the value of our award-winning journalism and will give us early insights into how content is surfaced through AI. We have long been a leader in news media innovation, pioneering the subscription model and engagement technologies, and this partnership will help keep us at the forefront of developments in how people access and use information.”
“The FT is committed to human journalism, as produced by our unrivalled newsroom, and this agreement will broaden the reach of that work, while deepening our understanding of reader demands and interests,” Ridding added. “Apart from the benefits to the FT, there are broader implications for the industry. It’s right, of course, that AI platforms pay publishers for the use of their material. OpenAI understands the importance of transparency, attribution, and compensation – all essential for us. At the same time, it’s clearly in the interests of users that these products contain reliable sources.”
• Read more about the FT’s approach to the use of AI in the newsroom here (subscription required).