Due out in public beta Q1 2025 the Adobe Content Authenticity web app will offer a simple, free and easy way for creators to apply Content Credentials to their work. This will help to protect content from unauthorised use and ensure creators receive attribution.
• View and Inspect Available Content Credentials Easily: Some social media platforms and websites today do not retain visible provenance information such as Content Credentials when the content is posted online, limiting the level of transparency available to consumers. To bridge this gap as the adoption of Content Credentials grows, Adobe is releasing the Content Authenticity extension for Google Chrome and the Inspect tool within the web app to recover and display any Content Credentials associated with the content, including edit history when available.
• Durable Content Credentials: Content Credentials applied with the web app stay securely connected to the creator’s work throughout the content lifecycle and can be recovered even if the provenance information is removed or when someone takes a screenshot of the content. To enable this, Content Credentials combine digital fingerprinting, invisible watermarking and cryptographically signed metadata, helping to ensure that Content Credentials remain intact and verifiable across the digital ecosystem.
• Content Credentials are already supported in popular Adobe Creative Cloud apps including Photoshop, Lightroom and Firefly.
They say: …designed to help creators protect and receive attribution for their work with Content Credentials. Content Credentials are like a “nutrition label” for digital content, serving as secure metadata that anyone can attach to their work to share information about themselves and provide context about how their content was created and edited. Since founding the Content Authenticity Initiative in 2019, Adobe has championed the widespread adoption of Content Credentials as the industry standard for transparency in digital content, now supported by over 3,700 members. As concerns over misinformation and AI-generated deepfakes have grown, Content Credentials have become a valuable tool for publishers, allowing them to provide key information about digital content to helps consumers assess its trustworthiness. Now with the web app, Adobe is unlocking the full potential of Content Credentials, helping creators protect their work from misuse or misrepresentation and build a more trustworthy and transparent digital ecosystem for everyone.