Introduced on PAN back in January this year The Luupe opened it’s creative marketplace this week – ‘a groundbreaking platform connecting brands with exclusive, licensable creative content produced by professional creators worldwide.’
For creators, the platform provides:
• Direct access to licensing opportunities with premium brands
• Tools to build visibility and new revenue streams through customizable, shoppable profiles
• Fair compensation models that protect creative value
• Resources to scale their creative businesses sustainably
For brands and buyers, The Luupe’s new marketplace delivers:
• Exclusive access to authentic, diverse creative content
• Direct relationships with top-tier professional creators
• Streamlined licensing process
• Guaranteed original, human-created assets
They say: “As AI floods the creative industry with synthetic content, The Luupe’s marketplace has been specifically designed to champion human creativity and provide brands direct access to authentic, diverse visual storytelling at scale.“
Explore the Creative Marketplace here.
• Related on PAN Jan 2025: Launching Soon: Luupe Licensing photo library – ‘It’s not just another stock site …’