“How many of you think content is more valuable than distribution? How about the other way around?
It’s an age old debate. What’s really the difference? Audience.
One has an audience- the other owns it. You need to be in the audience business and that’s what I’m going to talk about today….”
Watch YouTube’s Vice President and Global Head of Content, Robert Kyncl, deliver the Media Mastermind Keynote at the MIPCOM conference in Cannes, France this week.
