The Associated Press has unveiled a new video archive platform to support the full-scale expansion of its stock footage business. The new platform will give new and existing customers improved access to AP’s vast historical archive allowing online downloads and licensing of footage, while offering a range of new specialist features to enable customers to search, organize and share research. In addition to supporting the traditional “a la carte” pricing model, the new platform will offer a subscription service.
“AP’s footage revenues have grown steadily in recent years with sales in 2011 growing by 27 percent. The overall market for online video news across Europe and Asia is predicted to grow annually by up to 13 percent and 16 percent, respectively, and AP sees a great opportunity for archive footage within these sectors,” said Alwyn Lindsey, director of AP video archive. “We believe the digital expansion of our footage business will allow us to better service existing customers and better target new market segments. This includes digital publishers who are looking for quick and easy access to richer video footage to engage their audiences.”
