SNTV, the joint venture between IMG Media and The Associated Press, has announced it will open a new bureau in Rio de Janeiro.
The sports video news agency will locate its new bureau at AP’s office, as the city readies itself for the 2016 Summer Games, a major event in the country’s sporting history.
Martin Kay, managing director of SNTV, said: “Rio de Janeiro will consistently provide the biggest news stories in sport in the run-up to the next Olympic Games so it is essential that we have a presence on the ground as the stories break. Opening the Rio bureau will make sure we continue providing the unrivalled sports news service that our customers expect.”
Ahead of hosting the FIFA World Cup in 2014 and the Summer Games in 2016, the city will also welcome the 2013 FIFA Confederations Cup, as well as the Soccerex Global Convention later this year and the Sportel Rio conference, the international sports programme market for television and new media, in March 2013.
The Rio de Janeiro bureau will be the fourth permanent location SNTV has outside London. Its other offices are in New York, Beijing and Singapore.
Founded in 1996, SNTV has become an indispensable service for more than 400 international broadcasters. In January, the company became the first and only sports news agency to operate in high definition.