Adobe Stock has decided that joining the free stock photo thing is a way to encourage new photo buyers …here’s how they explain it to contributors:
Why a free collection?
We want to address the demand for free content while supporting content creators as well as driving traffic to paid assets. The trend of free imagery websites isn’t going away, and we want to be part of a positive solution for creators.
We believe that offering a free collection will benefit our contributors and our overall business, and we are committed to doing so in an ethical way that respects you, the Adobe Stock contributors. Our goal is to drive greater exposure of paid assets and more revenue back to you. We expect the free collection to attract new visitors to Adobe Stock and drive more downloads from our paid collection.