Adobe unveils content attribution tool – helps prove image authenticity

PAN loves this initiative from Adobe Stock owner Adobe who have been building an attribution tool to verify the authenticity of images and graphics their customers are using.

‘One year ago at Adobe MAX, we launched the Content Authenticity Initiative (CAI) to address the challenges of deepfakes and other deceptively manipulated content. Adobe’s heritage is built on trustworthy creative solutions, and the CAI’s mission is to increase trust and transparency online with an industry-wide attribution framework that empowers creatives and consumers alike.’

‘Today, we are unveiling a preview of our attribution tool in Adobe Creative Cloud. This feature will be available to select customers in pre-release within Photoshop and Behance in the coming weeks. The tool is built using an early version of the open standard that will provide a secure layer of tamper-evident attribution data to photos, including the author’s name, location and edit history. This will help consumers better understand the content they view online and give them greater confidence to evaluate its authenticity.’