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AP and IMG launch live sports news video feed

Team GB Olympic Press Conference at Sofitel, Heathrow. Photo supplied.

SNTV Live, a new live sports video solution from the Associated Press and sports marketing agency IMG will provide live coverage of scheduled sports news events, enabling audiences to get inside the story as it unfolds.
They say: ‘With the growing adoption of online video streaming and live video becoming an increasingly important way for broadcasters and publishers to connect with their audiences, SNTV’s live sports video solution will provide regular coverage of live sports news events each month, from pre-match press conferences to key sports announcements.’

“SNTV has provided one-off live coverage of key sports news events over the last couple of years to clients. However, with the rise of instant, 24-hour news and social media creating a huge increase in demand for sports video, we recognised the time was right to provide our clients with far more frequent and consistent live sports news coverage.

“Our crews will be covering a wide range of live sports news events each month, including press conferences from the UEFA Champions League, European World Cup Qualifiers and US sporting event finals, as well as other unmissable events including trophy parades, boxing weigh-ins, UFC events and major soccer player and manager signings and transfers.

• SNTV’s pre-planned live video content will be available to view and book through the AP Video Hub platform alongside it’s existing live news, entertainment, lifestyle, environment and business live coverage.


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