Here at PAN we are always looking at the reverse of brand packaging when we are out and about – just checking where a stock photo came from.
Often we find the biggest brands license imagery from an independent specialist subject photo library rather than the ‘bigs’.
One reason, and the most important, is trust. Trusting the source of an image you are licensing is far easier when the person on the phone probably knows the photographer or collection the image came from personally!
Here’s the best for a while – Ardea Picture Library, view their PAN listing, the wildlife and pets specialist, is the exclusive supplier of images for the new McDonalds Happy Meal Top Trumps gift which launched yesterday – Wednesday 13 January.
One pack will be available with each Happy Meal and include titles such as Bugs and Insects, Jungle Animals and Under the Sea and feature images by Ardea photographers as the main image representing each animal.