PAN Exclusive: Barcroft Images, the editorial photo arm of Barcroft Studios, has today announced an exclusive global photography sales and licensing agreement with Getty Images.
This agreement will see the Barcroft Images team refocusing solely on commissioning, acquiring, delivering and curating the very best editorial imagery, while Getty Images will handle all sales and syndication.
• In the coming months, Barcroft Images’ current regional photography territory agent agreements will be phased out.
• Getty Images will take over all sales and licensing by the end of 2019.
Sam Barcroft, CEO of Barcroft Images told PAN: “At a time of increasing change in the photographic industry, it’s important we adapt and play to our editorial strengths. By combining our unique editorial acumen with Getty Images’ unrivalled commercial reach and scale, we will offer our suppliers the best of both worlds. Going forward this will help us concentrate all our efforts on providing buyers with the very best content as quickly and professionally as possible,”
Lee Martin, SVP Global Strategic Development of Getty Images told PAN: “Getty Images is excited to be able to build on our existing relationship with Barcroft Images to be their exclusive global distribution and licensing partner. We look forward to bringing their unique style of imagery to a wider audience around the world,”