Framepool, a footage collection run by filmmakers, opens their call for entries for the 2011 Framepool/ LBB/ FireFlies Challenge. This successful short-film competition is aimed at directors from all over the world, who want to present their films to a highly prominent jury – whilst supporting a good cause at the same time. Contestants are asked to craft a short movie on the topic ‘compassion’. The works will be judged by a jury of advertising industry super stars, including Mark Tutsell (Leo Burnett), Jake Scott (RSA), Olivier Altman (Publicis), Steffen Gentis (BBDO Proximity), Ringan Ledwidge (Rattling Stick), Mike Clear (2010 Winner/Mother), Wolf Jaiser and Sandy Watson Scott (The FireFlies). deadline is May 11th 2011. The winners will be honoured during the Cannes Lions Festival on June 23rd 2011.