Ford is making more than 5,000 curated Ford and Lincoln photographs and 3,500 product brochures from the first century of the company’s history available to the public online for the first time – and will continue to grow the site as new items are added.
• PAN note: Ford are embracing multimedia license agreements directly – ‘Images, video and audio from the Ford Heritage Vault site are provided for the purpose of editorial use only. You must contact [email protected] to obtain approval for advertising, marketing or other commercial uses.‘
The searchable collection, called Ford Heritage Vault – spans Ford’s production history from the company’s founding in 1903 to its centennial in 2003.
They say: ‘The materials available in the online collection today were carefully curated over the past two years by Ford’s archives team. Many of the high-resolution images showcase the design and functionality of Ford and Lincoln vehicles. Others are memorable images that bring Ford’s heritage to life for fans and car enthusiasts, while also educating newcomers to the Blue Oval.’
“We’re opening up in a way we’ve never done before,” said Ted Ryan, Ford archive and heritage brand manager. “Our archives were established 70 years ago, and for the first time, we’re opening the vault for the public to see. This is just a first step for all that will come in the future.”
One set of brochures serves as a time capsule for the 1970s and ’80s. The series was created to market specific vehicle design packages to younger consumers and shows beach outings, racing and skydiving, accentuated with vivid oranges, browns and yellows.
