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Corbis Acquires Entertainment Marketing Agency

Corbis has just announced the purchased of Norm Marshall & Associates (NMA Group) a world-leader in entertainment marketing and product placement.
“Corbis is committed to helping global brands break through the clutter of today’s advertising market by providing the industry’s first comprehensive and integrated approach to connect brands with global entertainment,” said Gary Shenk, chief executive officer of Corbis. “By combining NMA Group’s strengths in product placement and entertainment marketing with GreenLight’s expertise in celebrity and music clearances, we now offer unprecedented connectivity between global brands and the entertainment community.”
Established in 1979, Norm Marshall & Associates (NMA Group) is the leading entertainment marketing agency representing the world’s top brands to the entertainment industry through product placement, promotions, entertainment media outreach and celebrity seeding. NMA has coordinated thousands of iconic placements in some of the industry’s most renowned film and television productions. NMA’s roster of clients features the world’s most recognized brands including General Motors, Heineken, Motorola, Puma and Xbox.
“We have been connecting global brands with the industry’s premiere film and broadcast productions for over 30 years,” said Norm Marshall, chief executive officer and founder of the NMA Group. “With the entertainment industry model rapidly shifting toward digital and interactive distribution, Corbis’ global footprint and existing relationships in the entertainment and creative industries will allow us to expand our services, increase our global reach and accelerate growth.”
NMA Group will operate as an independent business unit of Corbis.
Like the Splash purchase in July 2011, no purchase price has been announced on this deal.
Corbis have promised an ‘exciting year’ on the news release front!…. so keep watching.