Bruce MacKenzie has been appointed vice president of GreenLight at Corbis, focusing on Music partnerships and licensing with Global brands.
They say: ‘The GreenLight division launched GreenLight Music earlier this year as the music industry’s first online sync licensing solution for popular music with the support of all four major music labels. In his new role, MacKenzie will be responsible for identifying opportunities for the business, managing partnerships with leading music publishers and labels, and overseeing partnerships with brands and music artists, product integration into music videos and custom music content with brands.’
MacKenzie joins GreenLight from JMacK Marketing & Entertainment Consulting where he served as founding president. Notable projects at JMacK include management of the marketing and digital rights for the Michael Jackson Estate’s Hollywood Tribute to this legendary performer at Grauman’s Chinese Theater, as well as, consultancy to the Flight 93 National Memorial for America’s National Monument to 9/11. Prior to his role at JMacK, MacKenzie served as a senior vice president at the MSL Group where he led the integrated entertainment department creating brand partnerships.
