The Daily Mail in the UK has launched a new video offering, the ‘Daily Mail Global Video Studio’.
They kick off with a slate of premium content and original video franchises to roll out on YouTube and other major video platforms. Over the next year, content ranging from 15 to 30 minutes will cover subjects often seen in the Daily Mail newspaper and online platforms like entertainment, news, sports, true crime and royals.
Daily Mail say: ‘The new commercial offering enables brands to seamlessly integrate and align themselves with key cultural moments and conversations. The studio will be accessed via global commercial sales teams, leveraging the ‘seriously popular’ editorial video franchises across shows, social and shopping, via a complete 360-degree approach.’
Dominic Williams, Chief Revenue Officer, Mail Metro Media said: “As growth in video consumption continues, we’ve adapted to give our global audiences access to the most captivating stories, and now advertisers have access to our premium video production capabilities. We’ve already seen huge audience growth across social platforms and have the media ecosystem to support this brand-new proposition, engaging younger and more diverse, as well as existing loyal audiences, with the Daily Mail brand.”