DC Thompson in the UK has launched a new glossy monthly magazine called Platinum.
They say: The landmark launch – the biggest women’s magazine launch in over a decade – redefines what it means to be a magazine for women over the age of 55. With 66% of this demographic saying they feel misrepresented by media, Platinum will celebrate the busy, diverse lives of these amazing women with thought-provoking content that it as stylish as they are. Every month, Platinum will share the health obsession of this demographic, tackle the issues they need to know with passion and authority, challenge them to be bold and adventurous and inspire them to live life on full power. Whether looking for new travel destinations, the latest style inspiration or financial advice, Platinum will fill the gap in the market to become the monthly read for women over 55 who believe in making the most of every day.
Ali Kirker, Editor of Platinum, said: “Our research has consistently shown women who are over 55, the majority of whom are entering a new life phase, feel there isn’t a magazine that informs and reflects their life. Platinum is for women who are up-to-date in both style and attitude, confident, engaged and interested in exploring the world around them.