Photo agency EyeEm has launched an initiative this week which offers adland creatives a lifeline during pandemic.
EyeEm partnered WPP’s end-to-end Creative Commerce agency Geometry to support and empower the global creative industry adversely affected by the global Covide-19 pandemic.
The new initiative titled #UpForCollab is a free-to-use platform open to the creative industry globally to showcase the work and profiles of creators economically affected by the Covid-19 pandemic. It’s a new dedicated resource for creatives available for work to connect with brands and agencies in the advertising, creative and media industry.
They say: #UpForCollab harnesses EyeEm’s AI powered tech platform will feature original, high-quality imagery for use by brands and agencies for advertising and marcomms at a time when video production and photoshoots are restricted or cancelled. Bringing Geometry’s idea to fruition, the EyeEm platform enables individuals to upload images of their work and links to their website and portfolios – promoting themselves and their work – for free. Contributors receive a licensing fee when their images are sold, EyeEm’s enhanced profile pages also allow creatives to connect to brands and agencies to collaborate for new commissions and projects.