Getty Images has today unveiled 17 iconic images to help draw attention to the UN Global Goals – a series of 17 ambitious targets to end extreme poverty, fight inequality and injustice as well as tackle climate change, by 2030.
Spearheaded by Project Everyone, the brainchild of British filmmaker, humanitarian and campaigner Richard Curtis, the Global Goals campaign is set to be the biggest advertising campaign of all time. Aiming to reach 7 billion people in 7 days, the campaign runs from 25th September, 2015, when 193 world leaders will adopt these Global Goals at the United Nations Headquarters in New York.
As a founding partner, Getty Images has been working with Project Everyone giving them unfettered access to its award-winning imagery and best-in-class photographers to help the campaign reach, connect and engage groups across the world. Getty Images’ premium content is featuring in 100,000 advertisements around the world, bringing the global goals messages to life in iconic locations such as Times Square, Piccadilly Circus and The Petronas Tower in Kuala Lumpur.