Getty Images and the International Olympic Committee (IOC) have announced a new long-term agreement, with Getty Images serving exclusively as the Official Photographic Agency of the IOC and as the Official Imagery Supplier to the IOC.
‘The extension of this long-standing relationship underlines Getty Images’ commitment to the IOC and to the Olympic Movement, including Worldwide TOP Partners, National Olympic Committees and athletes. The agreement includes rights to use Getty Images’ world-class imagery and services on the soon to be launched Olympic Channel.’
“Getty and the IOC have worked together for over 25 years and we are honoured to be expanding our long established relationship to fit the evolving needs of the Olympic Movements and its key stakeholders,” said Ken Mainardis, Vice President, Sports Imagery and Services, Getty Images. “Social media and the proliferation of channels through which people consume content have made a huge impact on the way we watch and experience the Olympic Games. Powerful imagery that tells a story has never been more important. It drives engagement and singlehandedly inspires and evokes emotion. We are delighted with this opportunity to provide riveting content that will inspire and engage sports fans all over the globe.”