Getty Images will now be creating and distributing premium photo and video content on behalf of the British Fashion Council across its annual suite of events. The new partnership launches with the upcoming London Fashion Week, where Getty Images will have dedicated BFC photographers and editors onsite ensuring content is created and made available in close to real time for the organisation’s partners, designers and press.
The photo agency have also created a digital asset management system for the BFC, facilitating the easy storage and sharing of their content and additionally create a British Fashion Council collection on its global platform from which all images will be available to view and download – launches 15 September.
Getty Images signs exclusive image management for BFC
LONDON, ENGLAND – FEBRUARY 17: Guests outside 180 The Strand during London Fashion Week February 2017 collections on February 17, 2017 in London, England. (Photo by Stuart C. Wilson/Getty Image