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Getty Images updates AI generative tool – ‘increased speed, quality, and accuracy’

Getty Images has launched an updated model for its commercially safe generative AI services and tools.

 This updated includes:
• Industry-leading generation speed: Image generation speeds set to reach around 6 seconds, doubling the performance of the previous model, putting it at the forefront of the industry.
• Advanced 4K generation detail: Enhanced detail and fidelity in generated images, with advanced upscaling and increased 4K generation detail.
• Expanded support and adherence for more detailed prompts: Higher level of detail prompts results in images that more closely match the descriptions provided in the text prompt.
• Longer prompts: Supports more complex and longer prompts, up to 250 words.
• Advanced camera controls: Greater control over output using shot type and depth of field.

As part of the update, the company is also rolling out AI modification capabilities, enabling customers to modify both generated AI images and existing pre-shot creative images. These new features include the ability to add or change individual elements, extend the canvas, or remove backgrounds in a single click. AI modification features are now available on iStock and will soon be available on Getty Images. 

They say: “The latest enhancement delivers generation speeds set to reach around 6 seconds for 4 images, doubling the performance of the previous model, with speeds at the forefront of the industry. With this rapid generation time, customers can experience significantly enhanced creative potential and efficiency, allowing for the production of high-quality, detailed images.”


Related on PAN: Sept 2023 – Launched: Getty Images delivers their own AI image generation tool

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