Congratulations to PhotoArchiveNews.com advertiser media recruitment specialist createselect who have been nominated a finalist in Best Online Marketing Campaign at Marketing and Digital Recruitment Awards 2015.
James Cape – who ran the European operation for photo agency Photolibrary until it was bought by Getty Images in May 2011 – started createselect shortly after to provide the stock photo industry it’s first real recruitment agency.
James sent us a few stats and ad campaign examples which helped them get to the final : ‘Createselect launched our long-term Twitter-based social marketing campaign on the 5th July 2015 and have already seen a dramatic increase in customer engagement with our agency, including:
– 3460% increase in the number of Tweet Links Clicked
– 1380% increase in the number of our tweets that are being retweeted
– 1050% increase replies to our Tweets
‘The campaign focuses on Twitter and LinkedIn and we have seen a significant rise in the number of candidates contacting us via social media regarding roles. We have focused on giving our target audience) a real insight into the media job market and what is involved in a career move via consistent sharing visually exciting in-depth advice and insightful curated and original multi-media content. ‘
Above: ‘We also ran a visual campaign (click the example above to view others) to give a real insight into who we are and why createselect is a unique and brilliant media recruitment agency.
Above: ‘Our visual focus extended to our role promotions and to motivational and inspirational content (click the graphic above for more)
James said: “We believe our success on social media has been down to putting our audience’s interests before our own and taking the view that any content that is valuable to our audience is valuable to us.”
Results should be out late November – look forward to updating this with a win James!