Search for content, post, videos

Launched: AP powers up AI for full photo library search

Today the Associated Press has launched a unique artificial intelligence-powered search experience on AP Newsroom, the agency’s single platform for multimedia content.  

Rather than a traditional metadata search, the AI tool understands descriptive language and produces search results based on the description a user provides – helping users to find the best photos and videos that meet their search criteria.
…and search for video is capable of finding individual moments within an entire video clip, regardless of length.

• With easy-to-navigate self-serve licensing and pricing models, users can seamlessly license images and video, including for ad hoc usage.
• The platform also now offers e-commerce capabilities, in addition to serving AP’s member news organisations and customers.
• AP Newsroom, which replaces the AP Images and AP Archive platforms, also offers organisational boards to save visual content for later use.

“This is a real sea change in finding content within our ever-expanding archives,” Paul Caluori, AP vice president of global products told PAN “Suddenly we have the ability to find very specific things within images or videos – even if they have never been tagged or captioned. The addition of AI-powered search unlocks AP’s unmatched visual archive, and new e-commerce capabilities make AP Newsroom a seamless experience for non-subscription customers.”

Get searching here – click through the explainer video below for details.


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