Luxury travel company Celebrity Cruises are creating a diversity-focused open-source Image Library for other travel companies to access, the ‘All-Inclusive Photo Project’ expands the diversity and inclusion journey through the travel industry.
Celebrity Cruises say: “Recognising the need to improve the representation of all people who travel in marketing materials, the new-luxury cruise line has created both a new campaign and the world’s first free to use, ‘open source’ travel image library. The campaign and collection – ‘The All-Inclusive Photo Project’ (AIPP) – aims to start a movement, calling on travel companies to help address the lack of diversity in travel marketing imagery.”
The new images were unveiled in April and feature the work of acclaimed photographers including: Annie Leibovitz; Giles Duley, an English documentary photographer and a triple amputee; Naima Green, a Black, queer New York-based photographer; and Jarrad Seng, an Australia-based photographer, filmmaker and creative director of Malaysian-Chinese descent.
• PAN Note: Celebrity Cruises will make dozens of the images available via an open-source online library for other travel brands and companies to use to help kickstart their journeys towards more inclusive travel marketing.
“For far too long, ‘all-inclusive’ in the travel industry has meant everything on your vacation is included in one price. We set out to challenge this conventional thinking by imagining the phrase through the lens of others,” said Celebrity Cruises President and CEO Lisa Lutoff-Perlo. “What Annie and all of the talented artists involved in this project have captured so beautifully, is that for vacations to really live up to the marketing moniker ‘all-inclusive,’ then they should start by using images that are inclusive of all, not just a few.”
Lutoff-Perlo continued: “We want our marketing to represent how the world looks, and what we experience on our ships daily, as guests and crew from all walks of life work and play together to create a really special onboard environment.”