Magnum Photos is relaunching it’s commercial services reinforced with a brand new website showcasing the creative work they have been shooting for clients.
They say: ‘In line with the times, Magnum has kept pace with progress in the marketing and advertising industries, evolving to meet the needs of global clients and in response to the diversification of its talent roster.
Magnum’s strength has always been credible creativity. Their services include concept & content partnerships and editorial features on Magnum’s own digital and social media channels.’
Most recently this led to creating an experimental series for car giant Audi, of their new fully electric, four-wheel-drive SUV the Audi e-tron. The project has been communicated on Magnum’s editorial site as well as social media to its wide global readership and 5.2 million followers.
Audi wanted the best, so asked renowned Magnum photographers Paolo Pellegrin and Gueorgui Pinkhassov to spend five days at its resource-efficient production plant in Brussels to visually express the essence of the car.
Capturing reflective surfaces, the robots’ strength and grace as well as the factory workers’ dedication and passion, they produced a series of photographs that highlighted the intelligence and craft that went into creating the Audi e-tron, as well as the innovation and care this new electric vehicle represents.
View more creative commercial photo work from Magnum Here