The Mega Agency has announced a new media relashionship – this time with magazine publisher Aller Media in Denmark. The two-way deal, sealed this month, gives Aller access to Mega’s news, sport and entertainment photos/video – and Mega will syndicate Aller Media’ content globally.
PAN Publisher Stats:
Aller Media HQ – Denmark – photo supplied
• Aller Media is the leading publisher of magazines and newspapers in the Nordic region with a weekly circulation of 3.2 million copies and has a market share on weeklies of 70 % and 20 % on magazines.
• Aller Media’s titles include Se og Hør (Celebrity/entertainment), Billed-Bladet (about the Danish royal family), Mad & Bolig (Scandinavian living), ISABELLAS (sustainable lifestyle), Aller Media also manages several digital sites including Spisbedre.dk (Scandinavian food) and Mainlifestyle.dk (interior design, fashion, beauty, travel and food) and many others.
They say on the new deal:
“The picture industry looks completely different today than just five years ago, both in terms of technology, market and competence requirements. Obviously, it imposes demands on us as a business, but also brings great potential to get our content exposed in new markets, and the partnership with The Mega Agency will help to ensure that,” says Director of publishing at Aller Media Denmark, Charlotte Riparbelli.
“I am very pleased to be allowed to work with Aller Media’s many brands and proud that The Mega Agency has been entrusted with the global task of licensing the amazing content that is produced daily in Aller Media,” says Tom Tramborg, CEO of The Mega Agency.
PAN Notes:
• Mega have recently confirmed several major international agreements recently that including American Media Inc, News Licensing, Mirror Group and The New York Post.
• Search ‘Mega’ through our search box – top right of the home page for more.