Agency report from Visa pour l’Image in Perpignan, France this week:
The Mega Agency has been creating a buzz at the Visa pour l’Image photo journalism festival – with 3,000 ‘Mega’ beer mats.
With journalists known as a thirsty lot, the new agency decided on some clever marketing tactics by having their beer mats given out with every drink at the festival’s main meeting point – the Cafe de la Poste in the centre of Perpignan
And looks like it was a great success.
The agency, which picked up the bar tab at the Picture Editors’ Guild awards, received a huge spike in traffic to its website with the clever gorilla marketing tactic.
Cheers! The Mega Agency.
The Mega QR code linking to it’s website
The main Cafe in the centre of Perpignan
QR beer mats in action…
Busy at the Cafe