In the UK – the final edition of celebrity/real life magazine Now goes on sale this Wednesday. Now was launched in 1996.
Now owner TI Media said on 20 March: Angie O’Farrell, group managing director, lifestyle and women’s weeklies at TI Media, says: “The changing dynamics of the celebrity market – with consumers increasingly getting their fix of celeb news and gossip from other sources that can break stories immediately – means this audience is buying fewer and fewer magazines. As recent closures highlight, this is putting the celebrity market under relentless pressure. Now’s circulation has been falling steadily over the past five years and with that decline forecast to continue, alongside a drop-off in advertising revenue, the title is simply no longer sustainable. It’s on this basis that we’re proposing to close Now and focus on the remaining titles in our Life & Style portfolio.”
The magazine’s website will continue to be live.
