NTB – a major news agency in Norway – will be adding video news from The Associated Press to compete a multiformat content feed of photos, video and text by January 2017. This ‘exclusive’ deal makes NTB the first Nordic national news agency to sign such an agreement with AP. Joakim Nilsson, International Manager at NTB, said: “Although we have worked with The Associated Press for many years, the decision to work with the AP across all formats reflects our need for a global news agency that is willing to work collaboratively with us. AP is prepared to be flexible and responsive to our needs, and is able to offer the high quality journalism that our clients expect. As a leading innovator of international news gathering, we also feel that the AP is the right organization to help us meet our clients’ changing needs.”
