Penske Media Corporation PMC, last seen on PAN when Shutterstock started to rep them in 2015 (see the PAN article), has now signed an exclusive global partnership with Getty Images.
‘Commencing in Fall 2022, Getty Images will be the exclusive global distribution partner for PMC’s unique collection of photographic content from their most iconic brands including WWD, The Hollywood Reporter, Rolling Stone, Variety, Billboard, and others. Getty Images will host and represent its library, including over five million images from its legendary historical archive, as well as ongoing, newly created entertainment content.’
‘In addition, PMC will collaborate with Getty Images’ team of global entertainment photographers and specialists to create and distribute content from PMC’s industry-leading events, galas, summits, and conferences, capturing unique moments with exclusive access and positions.’
PMC also gets a Getty Images licensing subscription to give them access to Getty Images’ news, sports and entertainment events, creative content and of course the photo archive.
Jay Penske, Chairman and CEO of Penske Media said, “Getty Images has unmatched capabilities to seamlessly cover and distribute content from our global events. Their comprehensive coverage and archive are vital for our brands to draw upon to enhance and complement our visual storytelling. We are excited to partner with the preeminent provider in this space.”