So this is whats next for your photo library …AI it’s been arriving over the last 6 months at some speed – and the use of aesthetic algorithms – for your regular photo buying clients to search your collection ..without having to search your collection. Photo agency Eye Em have cracked it and written about it, it’s called Vision and here’s how it works.
“Together with The Boston Consulting Group (BCG), an international marketing and branding firm and our curation team, we personalized EyeEm Vision’s aesthetic algorithm to make available an entire library of images that fits the BCG visual language. Now, consultants in 80 offices and 46 countries can search and find the very best images for their projects – all curated using EyeEm Vision.” …lots more HERE
But first your collection needs to be really well Keyworded!
Algorithms are a way off giving a meaningful result to a specific advertising agency image brief but for the mainstream and large corporations just looking to fill a few ad spaces or find imagery for internal presentations and marketing it’s working just fine!
A few of the other big agencies are experimenting and refining the tech the media are embracing it and clients are finding out about it …
Here are a few recent must reads to bring you up to speed with your Algorithm research
• Bloomberg on Eye EM: Need a Photo That Fits the Mood? Ask This Startup’s Algorithm
• The Evening Standard on Picfair algorithm results: Are these the best photographs of London?
• Facebook stuff: Algorithms are now controlling Facebook’s Trending topics. What does that mean for news?
• Detail: Understanding Aesthetics with Deep Learning