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Shutterstock launches new creative brief research tool

Creatives can now run a brief through Shutterstock Custom’s new tool called Smart Brief – a ‘streamlined and guided experience to improve the quality and speed of the briefing process’…’Smart Brief dramatically cuts brief drafting time and enables collaboration to meet client needs faster and with less upfront effort.’

Key features include:

  • Intelligence – new guided experience only asks relevant questions as the user moves through the process to capture accurate inputs and eliminate conflicting and unnecessary information.
  • Collaboration – clients have the ability to accept changes and recommended improvements from other team members, view and revert to previous versions and quickly clone existing briefs.
  • Flexibility – as needs change throughout the year, clients can adjust control, production value, and service level per project.

Give it a go here

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