Shutterstock just confirmed a ‘knock out’ new service – they are ready to clear image rights and usage for advertising via rights specialist Greenlight.
Greenlight clears content with rights holders for use in commercial advertising and corporate campaigns and Greenlight also represents the rights for some of the biggest icons, including Albert Einstein, Steve McQueen, Whitney Houston, Sophia Loren, Thomas Edison, and more. This exclusive rights clearance agreement enables Shutterstock customers, including ad agencies, brands, and creatives around the world, to license image and video content that would otherwise only be available for editorial purposes.
Shutterstock say: “We are thrilled to be working with an industry leader in this space to bring preferential rights clearance services to our customers,” said Shutterstock’s GM of Editorial, Donna Granato. “The exclusive relationships that Greenlight has with some of the most recognized and respected icons gives our customers the edge when licensing this imagery for commercial purposes. As specialists, Greenlight can help get most editorial images in the Shutterstock collection licensed for our clients’ commercial needs, such as branded campaigns and product launches.”
Greenlight say: “Clearing and licensing third party rights for commercial use can be a daunting task,” explained Tamra Knepfer, Senior Vice President, Greenlight. “Some people may be hesitant to use the best content simply due to tight timelines and potential legal complexities. However, with Greenlight’s experience and expertise, we make it easy and simplify the process, opening up limitless new opportunities for commercial uses of Shutterstock’s image and video libraries. With this partnership, Shutterstock clients will be able to easily explore clearance and licensing options, not just across the portfolio of icons Greenlight represents, but for any third party rights.”