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Six photo agencies join forces to maximise Olympic Games coverage


Here’s a smart move! – six agencies from Europe and the United States have formed an alliance to enhance and expand coverage of the Games of the XXXIII Olympiad in Paris.

The six are Abaca Press (France), belgaimage (Belgium), Bildbyrån (Sweden); Icon Sport (France), PIXSELL (Croatia) and Sipa USA – together they will leverage the talents of nearly forty of their best photographers to cover the event.

Forming the partnership will see the agencies covering at least 20% more matches and athletes than they could individually, greatly enhancing the service they provide to their national clients.

How it works: Each agency will have its own national editorial focus while at the same time giving additional resources to those partners who might require unique coverage. For example, in addition to covering the Swedish team, Bildbyrån photographers will also shoot Croatian swimmers and the photographers from Icon Sport will cover the American soccer teams on days when there will be no French team on the field.

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