Good news for photo libraries and agencies here – mobile social app Snap have opened a dedicated in-house studio to help brands better use the platform for augmented reality AR experiences.
Snap say: ‘Arcadia, powered by the team of world-class experts that pioneered mobile AR advertising at Snap, will develop new technology and deliver the most innovative, impactful and effective AR experiences to brand and agency partners.’
So, the new studio will serve brands, agencies and creators in one of three ways:
• Studio of Record: Arcadia will become the official “AR Studio of Record” and take on all of their AR production, strategy and insight needs across platforms.
• Project Based Work: Arcadia will deliver against a specific scope-of-work that align to Arcadia’s mission
• Strategic Partner: Arcadia will offer AR Strategy expertise to clients/agencies in the form of workshops, insights and trend reporting to up-level their own capabilities
Committed to highlighting AR as a results-proven format, Arcadia will be platform agnostic and develop experiences that can live across platform, web and app-based AR environments. Arcadia will work on a studio model and will take on select projects that require the most creative and technical skillset. In doing so, the studio will develop the next generation of branded AR experiences and lead the charge on innovation for the larger AR creation ecosystem.
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