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Sports Illustrated launches content production studio

‘Our new home for documentaries, miniseries, feature films and more, bringing you the best, deepest, most immersive storytelling in sports.’

Sports magazine and website publisher Sports Illustrated are going to start creating and license new content across their wealth of archival material through the newly launched Sports Illustrated Studios.

This new joint venture between SI’s parent company, Authentic Brands Group, and global entertainment production house 101 Studios. SI Studios will be the exclusive vehicle to develop, produce and distribute long-form film, television and audio content based on the work and ideas that SI features in print and online.

‘At SI, we’ve long been growing beyond our print-only roots, and SI Studios represents our most ambitious effort yet to reach new audiences in new ways. SI Studios will be home to feature films, documentaries, scripted and reality TV, miniseries and scripted podcasts, with an ambitious slate of television series and feature films planned per year. Projects will be developed through creative collaboration with SI’s writers and editors.’

The first project to be announced is a docuseries entitled “Covers.” Based on Sports Illustrated’s top cover stories and subjects of all time, each episode will chronicle iconic moments in sports history. The series will bring these covers to life — the athletes, the moments, the history — while also giving viewers a behind-the-scenes glimpse into what went into creating each of them.

Over the decades we’ve heard that kind of thing a lot at Sports Illustrated. We hear it from readers captivated by the latest piece of absorbing, inspiring, moving and thought-provoking storytelling in the magazine or on From listeners who can’t wait to download the next episode of a deep-dive SI podcast. From writers and editors passionately pitching an idea for the next entry into the Sports Illustrated canon of classics. From documentary producers and feature filmmakers who see the multiplatform potential both in the work we do today and in the vast SI archive that dates back to 1954.

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