Photolibrary.com Chirman Tim Moore speaks with Dynamic Export magazine about the growth of the agency.
‘Competing with the likes of Bill Gates’ Corbis and privately owned Getty Images, Moore has concentrated on differentiation to gain market share. He looks for specialty brands with niche photography. ‘That allows us to walk in to a client and say, ‘Ah, yes, we have got something different, we’re not like the shop next door’.’…
……Photo Library recently moved into the paparazzi image market, adding 5 million images to its collection. Moore says making this move in response to customer demand has given him a competitive edge. ‘Customers tell us what to do. That’s our secret.’ He expects the paparazzi area to increase turnover by 30 percent….
Full article here: www.dynamicexport.com.au
