A great partnership announced this week between image marketing software company Stipple and photo agency Getty Images. Stipple provides top publishers with interactive images that contain relevant and accurate multimedia content, including videos, product photos, “shop” buttons and much more. By leveraging Stipple’s technology on their website, publisher sales teams can sell highly efficient image-based interactive ads to their advertising clients. Publishers also gain a turnkey native advertising and content marketing offering without undertaking a site redesign or technology investment. Publishers will also share in the revenue from advertising campaigns sold by Stipple, maximizing the potential of the images publishers license.
The partnership gives Stipple access to Getty Images’ photo library and image-related metadata, which means brands now have a one-stop shop to advertise within Getty Images’ editorial photos across the web’s top publishers.
Getty Images’ comprehensive photo metadata, such as location, who and what is pictured in a photo, enables enhanced image targeting. Placing highly relevant and accurate interactive information within an image unlocks a new and much-needed revenue stream for publishers.
“We’re excited to partner with Getty Images and create a win-win-win for publishers, advertisers and consumers,” said Rey Flemings, co-founder and CEO, Stipple. “It’s a natural partnership with great synergies. Top tier publishers, such as PEOPLE.com, Conde Nast and Gannett, globally source photos from Getty Images. These same publishers also look to Stipple to monetize their images and drive deeper user engagement.”