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Tearsheet of the Week: Hay Beautiful – Rena Effendi / Institute – Nat Geographic mag

HAYINSTITUTEonPAN
Fabulous photo article here from photo agency INSTITUTE photographer Rena Effendi for National Geographic magazine.
They say: When Rena Effendi went to Transylvania to photograph hay for National Geographic, she envisioned a fairy tale, someplace almost medieval. But when she arrived in the Gyimes valley, she was disappointed. The scenery had been spoiled, she thought, by modern architecture.

“I was greedy,” Ms. Effendi said. “I wanted to find the real, bucolic, medieval type of scenery, and I couldn’t find it there.”
So she consulted an expert.
“I Googled two words: ‘Transylvania’ and ‘hay,….

Read more about the assignment here | View the tearsheet here