Photo agency Trunk Archive has signed up for the Creatives4Change pledge and will cease to display and license fashion images that feature fur or exotic skins.
• Creatives4Change is photographer Alexi Lubomirski’s initiative, which promotes the idea that each creative in the fashion industry has immense power to inspire with every creative choice they make. The pledge to stop the use of fur and exotic skins is C4C’s first initiative.
Trunk told PAN: By no longer distributing and licensing images that show fur and exotic skins in a fashionable context, Trunk Archive hopes to encourage other photographers, creatives, designers and brands to change their perception of what luxury means to consumers today, and in the process move the fashion industry towards a cruelty free future.