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Vogue Italia drops photo shoots for illustrations to be more sustainable

The Vogue Italia magazine January edition is taking inspiration from the pre-photographic era, the entire January 2020 issue and its covers are illustrated to be more sustainable.

“One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least ten hours non-stop, partly powered by gasoline-fueled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras…” Emanuele Farneti, Editor-in-Chief of Vogue Italia lists what it took to put together the eight fashion editorials seen in the brand’s September 2019 issue.

The seven unique covers are all illustrated by different artists. The artists include David Salle, Vanessa Beecroft, Cassi Namoda, Milo Manara, Delphine Desane, Paolo Ventura, and Yoshitaka Amano. The models featured in head to toe Gucci (e.g. Lindsey Wixon, Olivia Vinten and Ambar Cristal Zarzuela) were all styled by stylists. The Italian team wanted to show that art and stunning fashion imagery can be created without causing any costs – travel, shipping or waste – to the environment.

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