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Celebrity photo agency WENN has announced an exclusive worldwide arrangement with Plixi the social photo sharing service, to represent images posted by celebrities through their platform to Twitter and other social networks.
‘We are pleased to be working with the leader in celebrity photos to help us manage our popular celebrity images used by mainstream media publications,’ said Sean Callahan, CEO of Plixi, Inc. ‘This partnership will help solve the fundamental problem of media outlets not providing proper attribution to photos they publish from our service.’
According to Lloyd Beiny, CEO of WENN, ‘This is a significant development in resolving what until now has been a digital wild west. Publications, websites and photo agencies have liberally helped themselves to the photos posted on Plixi and reproduced them with scant concern for the ownership of copyright. As a result of this new arrangement anyone wishing to publish celebrity photos posted through the Plixi platform now knows they can do so without breaching copyright by acquiring the images legitimately from WENN.’
Plixi.com, formerly TweetPhoto, is the gateway used by a growing number of celebrities to post their candid photos online to popular social networks. Ownership of the images remains with those who took them. However, by virtue of posting these photos to Plixi service, the copyrights become vested with Plixi.