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PAN 60 Second Interview: Carlo Irek – 4Corners Images

‘At 4Corners Images we specialize in high quality travel and travel related photography of the world’s most important travel destinations. Our collection is especially strong on the Southern Europe and we have one of the finest collections of contemporary travel pictures of Italy available anywhere’.
Name: Carlo Irek
Agency: 4Corners Images
Position: Owner/Director
Location: Chiswick, West London
When did you start in the picture library business?
Aged 19.
What were you doing before that?
Trying to establish myself as a photographer.
What’s new at 4Corners?
We’re working on some exclusive Solomango stories, and editing some beautiful work from new contributors.

How many full time picture people work at the 4Corners?
In London, there are six. Our own IT and web development guys are in Italy
Describe the first hour of a typical day in the office.
Good morning coffee and email, and a plan for the day.
How involved are you in every day picture sales decisions?
I’m very close to them, but a lot of my day is spent editing new submissions and looking after the agency’s marketing. As a relatively young agency, marketing doesn’t quite take care of itself yet.
What are you scanning at the moment?
The most recent scanning we did was work from celebrated food and travel photographer Lisa Linder. A lot of her work is interestingly cross-processed in a way that’s not so easily replicated when shooting digitally.
What content gaps in the library are you looking to fill?
The UK and France.
How would a photographer contact the library to introduce their images.
An email with a link to some of their work in the www, or low res images on disk.
Which picture library web site has caught your eye recently?
Panos, Arctic Photo.
Which newspapers and magazines do you subscribe to?
PDN, BJP, Creative Review, New Scientist!
What one thing sets 4Corners apart?
Editing and technical quality control.
What are you doing when you are not thinking about travel images? Cycling or looking after my twin girls.
When did you last pick up a camera?
This morning to snap one of the twins.
Cinema or Pub
The pub.
Ideal Sunday afternoon?
Tennis, a barbecue lunch, and games with the girls.
What one piece of advice would you give to someone setting up a new picture library?
Make sure your content is exclusive.
– ENDS –
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